The popularity of an interior designer does not come out of nowhere; it can be word of mouth, participation in competitions, work for a furniture manufacturing company, and, most importantly, social networks. In the era of rapidly developing technologies, no entrepreneur or owner of a personal brand misses the opportunity to make himself known online. Thanks to various resources, interior designers, along with companies and brands, can stand out from the crowd, expand their circle of clients and create a really strong portfolio.
However, without having the working tools for high-quality promotion in your hands, all efforts will be in vain, and you’ll burn out without getting a result. We are here to prevent this; today we’ll share 3 effective ways to promote: collaborations, optimization, and buying quality boosts from companies like Viplikes for faster growth. Keep your eyes open!
Collaborations
When you create your stunning interior design, you most often don’t work alone. You rely not only on your vision, but also listen to the opinion of future tenants of an apartment or house, and also take into account the details for the construction team. It’s about the same in promotion – teamwork is always more effective than single work. In promotion, this is called collaboration – you team up with brands or like-minded people to get a great result together.
Successful cooperation is always mutually beneficial. For example, by creating joint content with a local furniture factory, you not only increase your reach, but also contribute to the growth of the company’s audience. This must be kept in mind: don’t cooperate with direct competitors to avoid trouble in the future. Better consider the option of collaborations with individuals whose aesthetics resonate with yours.
Pro tip: if you have just started your journey and don’t have a wide audience, don’t despair when you receive rejections. To offer mutually beneficial terms to micro and nano influencers – loyalty in their accounts is higher.
Optimization
Your account is both your face and your portfolio. Therefore, in order to optimize your profiles as much as possible for potential customers or just subscribers, make sure that your page meets your goals:
- Aesthetic Consistency. Style and color palette are no less important than text and your professionalism. Take a professional look at your account and evaluate how consistent the colors are. It’s great if you decide to make your ribbon bright or on the contrary nude – the main thing is that it resonates with your style and portfolio.
- High-quality Photos. Forget about low-quality images. To make your account look really professional and trustworthy, take care of high-quality visuals. It is not necessary to buy a camera or order professional shooting for this, a modern smartphone and processing applications (Lightroom, Photoshop, etc.) are enough.
- Hashtags. Use keywords specific to your niche wisely. 3-5 niche tags are enough to make it easier for users to find your content.
Buying Incentives
Finally, combine organic promotion methods with paid ones – this is the most profitable strategy at the moment. By creating basic engagement and reach through professional boosts, it will be much easier for you to attract attention. Algorithms will start promoting your content when they notice an increase in activity, and you’ll immediately see the result. It is absolutely safe and legal, you can use such services at any stage of promotion, even at the very beginning.
But be consistent and don’t rush into purchases headlong: balance, little by little getting more interactions and generating new ones. We wish you creative success!