Selling a property can represent a challenging task. Not only will owners be forced to deal with the concept of leaving a home that they might have lived in for decades, but marketing is an equally important concern. What are some of the ways to ensure that nothing is left to chance when it comes to modern advertising strategies? Let’s quickly look at four proven techniques, and how these can help to expedite a sale.
Create a Standalone Website
Although it is always wise to work in tandem with an estate agent, the use of online domain names to advertise a home can be just as effective; especially for those who wish to cater to the digital community. Standalone websites attract a significant amount of attention, and they can be used to highlight the most appealing aspects of a property. These are the very same reasons why the virtual real estate market has been booming over the past few years.
Target the Appropriate Demographic
It is just as crucial to determine the type of buyer persona that will be the most likely to engage with the property itself. How much money are they willing to spend? Are they comfortable relocating? If so, how far away? Will they be moving in with children? Is their primary concern neighbourhood security?
Although there are many ways to “narrow down the odds”, email marketing has always been a powerful strategy. These messages can be sent to a select audience, and automated marketing software will dramatically simplify the process.
A Picture Speaks 1,000 Words
Even the most well-written property description tends to fall on deaf ears if images are not present. The main intention of professional real estate photography is to highlight what makes your home (or flat) particularly attractive. We also need to remember that the vast majority of buyers will be accessing a listing via a mobile device, such as a smartphone. High-definition images will help to reinforce the main selling points, and they can provide a sense of tangibility that is difficult to encounter with text alone.
Renovate Wisely
This final recommendation is entirely pragmatic in nature. Keep in mind that you will need to spend money if you hope to improve the state of your property. From landscaping projects intended to enhance its kerb appeal to an entire roof replacement, plan a budget accordingly. Once a figure has been determined, it is wise to add ten per cent to this number. This can help to account for additional expenses that could accumulate before the project is finished. Make it a point to speak with several local contractors, to obtain accurate estimates, and to ask for a written contract before any physical work begins.
Selling a property represents a major life event. Being prepared for what the process may entail will help to guarantee a smooth transition for anyone who happens to be involved. Adopting a realistic attitude, and implementing the strategies outlined above will ensure that nothing catches you by surprise at the last minute.